Linda has served on the Board of Directors since 1980 and was largely responsible for the growth of WWE merchandising. In addition, she is widely involved with the charitable work of WWE. Linda graduated from East Carolina University with a Bachelor of Science degree in education. In May of 1993, Linda became the President of the WWF, a job she kept until May of 2000 and would later become the CEO of the company in May of 1997.

Linda was named to the Board of Trustees of Sacred Heart University (Fairfield, Connecticut) in November 2004.

She is a major supporter of many organizations including the USO, The Make-A-Wish Foundation, The Multiple Myeloma Research Foundation, The Starlight Foundation, and Community Mayors. In 2005, she was appointed to The Make-A-Wish Foundation of America National Advisory Council and was presented the Arthur M. Sackler Award from the Connecticut Grand Opera and Orchestra for WWE's support of its arts education program. Linda is also responsible for the creation of WWE's Get R.E.A.L. educational and literacy programs and WWE's SmackDown! Your Vote! campaign.

The former Linda Edwards of New Bern, N.C. was a high school honor student who never intended to run a wrestling empire. After marrying Vince, her childhood sweetheart, at 18, she got a degree in French at East Carolina University before working as a receptionist for a Washington law firm. She ended up with a job in probate, which is where she got a lot of her business training.

Vince worked a few sales jobs and got a degree in business administration, before joining the family business, Capitol Wrestling in 1972. "He always said he didn't want to go into the business, but he always talked about wrestling, " Linda recalls. Vince moved the family to Connecticut, where he sold Capitol's programming, station by station.

In 1979, Vince and Linda struck out on their own and formed Titan Sports. They soon bought an obscure coliseum in Cape Cod and started promoting events, the first an exhibition game of the Boston Bruins. To get the team, the McMahon's had to guarantee $50,000 in sales, so they created VIP tickets that came with little extras, like meatball sandwiches that Vince and Linda made at home and hauled to the coliseum. The event sold out.

The next year, the McMahon's went out on a limb to buy Capitol from Vince's father, Vince Sr., for $1 million. If they missed one of their quarterly payments, they lost the business and the money. Vince and Linda did everything the old man advised against: selling T-shirts, doing a mail-order business and expanding beyond the WWF's traditional borders and into syndication. It worked. Their Capitol gamble paid off.

"In our entire history in the business, we've only lost money two years," she says. Linda has worked behind the scenes at the WWF, turning her husband's creative ideas into businesses. Using the pseudonym Linda Kelly, she even wrote and produced the early WWF magazines and later negotiated the first licensing deal in the wrestling industry for the manufacture of WWF action figures.

"There's no question about who runs the business," says Tom Freston, the chairman and CEO of MTV Networks, who helped hammer out Viacom's deal with the WWF. "She was the primary negotiator and deal-maker. Kay Koplovitz, former president of USA Networks, now CEO of Working Woman Network observes that, where Vince shoots from the hip, Linda takes a thoughtful approach. "She's a more pragmatic negotiator."

Stephanie and Shane are being groomed for ascendancy. Their only requirement for joining the family business full-time was getting a degree, Linda says. Both children earned communications degrees from Boston University. On the day he graduated, Shane, skipped commencement, packed his car, locked up his apartment and returned home. He's now the president of new media for WWF.

Stephanie, who plays a smart-alecky, overly made-up vamp in the ring, is actually a polite and gracious young woman whose only request when she graduated was a family vacation to Ireland. They went for a week. It was the longest that Vince and Linda had ever left the business. Stephanie McMahon is now one of the lead writers.

No single incident has generated the feedback stirred up by a storyline written not by Stephanie, but for her and her mother. After the two exchange words in the ring, Stephanie slaps her mother, knocking her to the mat. In a later show, Linda returns the blow. "I found it very difficult conceptually," Linda says. "Stephanie refused to do it for the longest time. A lot of parents wrote to us. The reaction was across the board. We utilized that as an object lesson."

Would Linda do it again? "If it made sense, but not very often. We were making Stephanie into this shrew from this naive little girl. We knew the character change would come."

Even though the storyline is currently revolving around Vince and Linda's divorce, the McMahon's 34-year 'real life' marriage is as sound as ever. Their high jinks in the ring are just part of the ongoing soap opera that pulls in some 50 million people each week to televised and live events.