Ivory (Lisa Moretti) made her entrance into the WWF in March of 1999 taking the women's division by storm. This little piece of dynamite began causing explosions as soon as she appeared. Her very first night as Mark Henry and D'Lo's valet, she managed to distract Jeff Jarrett causing him to lose, and when Debra entered the ring and got in her face about it Debra was awarded a slap right to her mouth.

Within 3 months Ivory won the Women's Title Belt from Debra during a Monday Night Raw on 6/14/99. Ivory held the title for over 4 months while she faced challenges from Tori, Moolah, Jackie and Luna. At the No Mercy PPV in October Moolah finally beat Ivory for the title. A week later (10/25) Moolah came out to give the belt back and officially retire but Ivory didn't want any part of that. She demanded that she be given a rematch and before poor Moolah knew it Ivory had knocked her out and stolen the belt for her second reign as the WWF Women's Champ.

She held the title for another 1-1/2 months until the Armageddon PPV on 12/12/99. This was definitely a different type of match for Ivory - An Evening Gown match in a swimming pool. The winner would be the last woman who remained in her evening gown. Ivory fought desperately but eventually she lost the belt to Miss Kitty. She had a rematch two weeks later on SmackDown! in an Anything Goes Match, but lost when Chyna interfered and gave Ivory the Pedigree, giving Kitty the win.

In late 1999, Moretti began playing a more conservative character, labeling audience members who enjoyed risque matches "perverts". In January 2000 at the Royal Rumble, she grudgingly took part in the "Miss Royal Rumble" swimsuit contest, which was won by Mae Young. She challenged Jacqueline for the Women's Championship throughout early 2000, but was unsuccessful on each occasion.

On the March 23, 2000 episode of SmackDown!, Moretti attempted to win the Hardcore Championship by breaking a jar on champion Crash Holly's head while giving him a massage and then attempting to pin him.

After an absence, Moretti returned to WWF television on October 23, 2000 as a member of the conservative Right to Censor faction, which protested against the Bra and Panties Championship match between Lita and Trish Stratus. The change in gimmick saw her don less suggestive ring attire and adopt a severe bun.

Moretti quickly began a feud with Women's Champion Lita, and on the October 31 episode of SmackDown!, she won the Women's Championship by defeating Lita, Jacqueline, and Trish Stratus in a Fatal Four-Way Match. She retained the title against both Lita at the Survivor Series PPV on November 19 with the assistance of Right To Censor leader Steven Richards and in a Triple Threat Match against Trish Stratus and Molly Holly at the Armageddon PPV on December 10.

After Chyna posed for Playboy in late 2000, she incurred the wrath of Right To Censor. On the December 11 episode of RAW, Moretti and Val Venis delivered a double-team piledriver to Chyna, (kayfabe) injuring her neck. Chyna challenged Moretti for the Women's Championship at the Royal Rumble on January 21, 2001. Moretti retained her title when she pinned Chyna, who had appeared to reaggrevate her neck injury. Chyna challenged Moretti for the title once more at WrestleMania X-Seven on April 1 and squashed Moretti in a brief match, thus ending Moretti's third reign as Women's Champion. Right To Censor disbanded shortly thereafter, with each member disappearing from WWF television.

Moretti returned to WWF television on the August 6 episode of RAW, then joined The Alliance, a faction with former WCW wrestlers Torrie Wilson and Stacy Keibler after helping them defeat Jacqueline in a handicap match. After turning against Wilson, Ivory helped Keibler and Tazz defeat Wilson and her kayfabe boyfriend Tajiri in a tag team match.

She went on to manage The Hurricane, assisting him in a feud with Matt Hardy. In September 2001, she also managed Lance Storm. At the No Mercy PPV on October 21, Storm and The Hurricane were defeated by the Hardy Boyz. Moretti went on to compete in the women's division, and on November 18 at the Survivor Series PPV, she participated in a six pack challenge for the vacant Women's Championship, which Trish Stratus won.

In early 2002, Moretti served as a trainer in the second series of Tough Enough. After the World Wrestling Federation was renamed "World Wrestling Entertainment" and the roster was split into two "brands", RAW and SmackDown!, Moretti was drafted to the SmackDown! brand. She briefly feuded with Tough Enough winner Linda Miles before leaving WWE television to travel the world promoting WWE house shows. Along with several other SmackDown! wrestlers, Moretti was traded to RAW in exchange for The Big Show in November 2002. Throughout the remainder of 2002, she teamed with Victoria and feuded with Trish Stratus.

Throughout 2003, Moretti wrestled sporadically as a face in the women's division, challenging for the Women's Championship on several occasions. Her only pay-per-view appearance in the course of the year was on December 14 at the Armageddon PPV, where she unsuccessfully challenged Molly Holly for the Women's Championship. She also served as a trainer on the third season of Tough Enough. Ivory's last match in WWE was during an episode of Heat in late December 2003, where she fought Victoria in a #1 Contenders Match. However, Victoria won the match with the Widow's Peak.

In early 2004, Moretti spent nine weeks working as a trainer at the WWE developmental territory Ohio Valley Wrestling. In May 2004, she and Todd Grisham began hosting WWE Experience, a weekly television show that recapped events from RAW and SmackDown!. In January 2005, Moretti's contract was restructured to reflect her role as an announcer, and the new contract entitled her to wrestle on the independent circuit. WWE Experience was canceled in August 2005. On July 22, 2005, several weeks before WWE Experience ended, WWE announced that Moretti's contract would not be renewed.

After leaving WWE, Moretti began working in the landscaping industry. Following Hurricane Katrina, she became involved in charity work aimed at assisting the victims of hurricanes. Moretti also wrestled sporadically on the independent circuit (under her own name, as WWE had trademarked "Ivory"). On November 19, 2005 in Spartanburg, South Carolina at "A Tribute to Starrcade", she teamed with Bambi to defeat Team Blondage (Krissy Vaine and Amber O'Neal) for the CCW Tag Team Championship. On April 21, 2006 in Surrey, British Columbia, Moretti defeated Rebecca Knox for the SuperGirls Championship. She lost the title to Nattie Neidhart on October 8, 2006 in Newark, California.